Cookie Policy
1. Use of Cookies
The website www.argenta.store (the "Site") is owned and operated by Argenta Srls, VAT IT16219181001, registered office Viale Pasteur 49, 00144 Rome, Italy.
We use cookies and similar technologies (pixels, beacons, local storage) to ensure the functioning of the Site, analyze traffic, personalize user experience, and support marketing activities.
2. What are Cookies
Cookies are small text files stored on your device by the browser when you visit a website. They allow the site to recognize you, remember your preferences, and enhance your experience.
3. Types of Cookies Used
3.1 Technical/Necessary Cookies (do not require consent, pursuant to Article 122 of Legislative Decree 196/2003 and GDPR):
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cart | Shopify | Stores products in the cart | 2 weeks |
| secure_customer_sig | Shopify | Authenticated customer session | 20 years |
| _shopify_y, _shopify_s | Shopify | Unique user identifier, session | 1 year / session |
| _secure_session_id | Shopify | Secure checkout session ID | 24 hours |
| cf_clearance, __cf_bm | Cloudflare | Anti-bot protection and security | 30 days / 30 minutes |
| preferences | Shopify | User preferences (language, currency) | 1 year |
3.2 Analytical Cookies (require consent):
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | User distinction, sessions, aggregated statistical data | 2 years |
| _gid | Google Analytics | User distinction | 24 hours |
| _gat | Google Analytics | Request rate throttling | 1 minute |
3.3 Marketing and Profiling Cookies (require explicit consent):
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ttp, ttwid | TikTok (Pixel + Events API) | Tracking TikTok Ads conversions, campaign attribution, retargeting | 13 months / 1 year |
| tt_pixel_session_index | TikTok Pixel | TikTok pixel session | Session |
| _tt_enable_cookie | TikTok | TikTok cookie consent status | 1 year |
| msToken | TikTok | Security for TikTok Shop requests | Session |
| _fbp, _fbc | Meta (Facebook/Instagram Pixel) | Tracking Meta Ads conversions, attribution, retargeting | 3 months / 2 years |
| _pin_unauth, _pinterest_sess | Pinterest conversion tags and remarketing | 1 year | |
| _gcl_au | Google Ads | Tracking Google Ads conversions | 3 months |
4. Tracking Pixels and Similar Technologies
In addition to cookies, we use:
- TikTok Pixel + Events API — for tracking conversions and campaign attribution for TikTok Ads and TikTok Shop.
- Meta Pixel — for event tracking and campaign attribution for Facebook/Instagram Ads.
- Google Tag Manager + GA4 — tag management and advanced analytics.
- Pinterest Tag — tracking Pinterest Shopping conversions.
5. Consent to the Use of Cookies
Upon your first access to the Site, a banner is displayed allowing you to:
- Accept all cookies;
- Reject non-necessary cookies;
- Customize choices by category (technical, analytical, marketing).
Technical cookies are installed without requiring consent. All other cookies are activated only after receiving your explicit consent.
You can modify or withdraw your consent at any time by opening the cookie settings of the Site.
6. How to Control and Delete Cookies in Your Browser
You can manage cookies directly from your browser settings:
7. International Transfers
Some of our tracking partners (TikTok, Meta, Google, Pinterest, Cloudflare) may transfer data outside the European Economic Area. Such transfers occur in compliance with GDPR through adequacy decisions by the European Commission or Standard Contractual Clauses (SCC).
8. User Rights
You have the right to access, rectify, delete, restrict, object to, and port your personal data. To exercise your rights, contact: info@argenta.store.
You may also lodge a complaint with the Data Protection Authority (www.gpdp.it).
9. Updates
This Cookie Policy may be updated periodically. Last update: May 6, 2026.
